NBC, CBS to air sister net skeins
Bravo’s “Project Runway” and Showtime’s “Brotherhood” are getting broadcast boosts from their sister nets.
NBC has penciled in at least two airings of the “Runway” third season, which premieres tonight on Bravo. Peacock plans to air same-week repeats of the Emmy-nominated skein Mondays at 8 p.m. starting next week.
Over at CBS, Eye will air an edited version of the July 9 bow of “Brotherhood” Saturday at 10 p.m. Seg will be cleaned up to meet the Eye’s more stringent broadcast standards and air with a greatly reduced commercial load.
Airing of a Showtime skein on CBS will be the first since the feevee cabler became a part of CBS Corp. supremo Leslie Moonves’ portfolio last year. CBS aired a few episodes of “Veronica Mars,” which regularly runs on sibling UPN, last summer.
Moonves called the “Brotherhood” airing on CBS “just one example of how content divisions in our company can work together to complement and support each other’s efforts.”
NBC has been the most active of the broadcast nets in cross-promoting its programming, running segs of Bravo’s “Queer Eye” and Sci Fi’s “Battlestar Galactica,” as well as a special that touted “The 4400.” A slew of NBC skeins also regularly run on NBC Universal cablers, from CNBC to USA Network.
Peacock is even digging into its library to help out sibling film studio Universal Pictures. On July 22, NBC will air the original two-hour pilot for “Miami Vice” in order to hype helmer Michael Mann’s feature version of the series.
Fox and ABC also got into the act this summer. FX’s “It’s Always Sunny in Philadelphia” had a three-week run on Fox last month, while “Kyle XY” is running Fridays at 9 on ABC this summer.
In other network news:
- CBS has decided that “How I Met Your Mother” will be staying put Mondays at 8:30 p.m., rather than shifting to the 8 p.m. timeslot. New laffer “The Class” will kick off the night instead.
- ABC has settled on new names for a pair of frosh skeins. “Betty the Ugly” is now “Ugly Betty,” while “Let’s Rob” has been dubbed “Knights of Prosperity.”