Cable aims PR blitz at D.C.

Plan will highlight milestones over last decades

WASHINGTON — Cable television thinks it has “a great American success story” to tell, and it wants D.C. to know about it first.

This week, the National Cable & Telecommunications Assn. is launching a PR blitz in the nation’s capital.

Theme will be that “the pioneering spirit of early cable system operators still pervades the industry,” according to an NCTA statement. Plan is to highlight “the major consumer milestones that the cable industry has reached in just a few decades.” All such milestones, statement added, “have significantly improved the lives of American consumers.”

Campaign, complete with new industry logo, will eventually expand to other unspecified markets, but D.C. is crucial. While Congress has already passed major provisions for the mandated conversion to digital television in 2009, whether cablers should be required to carry all DTV channels a broadcaster can send has yet to be settled.

Senate Commerce Committee is expected to address that question some time this year, and cablers hope solons will answer it with a resounding no.

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