The CW has found its headquarters, leasing space in Burbank’s Pinnacle office building.
Decision is a blow to the city of Los Angeles: By next year, just two English-language broadcast networks — Fox and CBS — will remain fully headquartered in the city. As recently as 10 years ago, four nets were located within L.A. city limits.
UPN and the WB — the two nets closing down in order to birth the CW — had been located in Brentwood and Burbank, respectively. Execs at CW parents CBS Corp. and Warner Bros had said the new net would set up shop in a neutral location.
The Pinnacle is a two-building 625,000 square foot complex on Olive Avenue, not far from NBC, Warner Bros. or the WB’s current facilities. Clear Channel, some NBC U employees and Warner Music are among the current occupants of the building.
While the Pinnacle is convenient for WB execs and former staffers of the WB, top CBS brass also had reason to come down on the side of a Burbank location. That’s because the Eye is constructing a building on its CBS Studio Center lot in Studio City that, by next year, is expected to house the bulk of the net’s exec staff, as well as TV stations KCAL and KCBS.
Before settling on the Pinnacle, CW brass had been mulling office space in the Century City offices that once were home to MGM and a Miracle Mile office complex whose tenants include Daily Variety, E! and — until May — Spelling Television.
Among those expected to be dismayed by the CW’s decision, as well as by the Eye’s upcoming move to the Valley, are Hollywood’s major tenpercenteries. They’re all located in or around Beverly Hills, and TV agents will now have to schlep over the hill for almost all major network meetings.
Still, CW’s decision isn’t much of a surprise given how much Hollywood-area production has been shifting to Burbank or the San Fernando Valley area of Los Angeles.
NBC began the exodus when it opened its Burbank studios in 1955. The WB has always been in Burbank, while ABC relocated from Century City to Burbank in the mid-1990s.
In addition to Fox, Spanish-language broadcaster Univision still maintains offices in Los Angeles (and Miami).