Sony’s action channel AXN has tapped Susanna Vitelli as general manager of its Italo service, launched in October.
Based in Milan, Vitelli will oversee overall business operations, reporting to Ross Hair, SPTI’s senior VP of international networks.
Vitelli joins AXN from FastWeb, the Italian broadband and IPTV provider, where she had been head of content and acquisitions since 2002.
AXN airs on Sky Italia satcaster and all programming is in Italian. The subscriber and ad-supported channel reaches 3.7 million in Italy.
AXN reaches 100 million households in Europe, Asia, Latin America and the Mideast.