Auds still worship ‘Idol’

Aussie version of reality skein holding strong

The “Idol” franchise still has legs here with an aud of 2.2 million tuning in to the Ten web for the fourth-season final, well up on last year, with skein taking a 66.9% share of adults 18-49.

“Australian Idol” was looking like it had sung its last note last year, as it drew an average of just 1.3 million viewers on Sundays vs. more than 2 million in 2004. But this year, the averages are up and the final aud is a positive sign.

Skein could have been helped by a savvy Internet campaign with extra content and a “Street Idol” contest aimed at teens.

Page impressions for the “Idol” site jumped 40% on the previous year.

“These ratings and online figures leave no question that ‘Australian Idol’ is one of the most valuable big-event properties on Australian television,” said Ten program topper David Mott.

FremantleMedia-produced skein has not been given an official greenlight for 2007, but Fremantle and Ten say they are excited by the prospect.

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