The “Idol” franchise still has legs here with an aud of 2.2 million tuning in to the Ten web for the fourth-season final, well up on last year, with skein taking a 66.9% share of adults 18-49.
“Australian Idol” was looking like it had sung its last note last year, as it drew an average of just 1.3 million viewers on Sundays vs. more than 2 million in 2004. But this year, the averages are up and the final aud is a positive sign.
Skein could have been helped by a savvy Internet campaign with extra content and a “Street Idol” contest aimed at teens.
Page impressions for the “Idol” site jumped 40% on the previous year.
“These ratings and online figures leave no question that ‘Australian Idol’ is one of the most valuable big-event properties on Australian television,” said Ten program topper David Mott.
FremantleMedia-produced skein has not been given an official greenlight for 2007, but Fremantle and Ten say they are excited by the prospect.