You will be redirected back to your article in seconds

Afterlife takes a look at primetime

NATPE panel discusses change in TV viewing habits

LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment.

Panel consensus is that all of these new technologies will create new opportunities for the technologies as well as the content producers.

By 2010, there will be 45.6 million VOD subscribers and 6.4 million satellite subscribers with VOD capability, reaching about half this country’s homes. DVR households in that year should reach 42.5 million.

Diane Robina, the president of Comcast-Sony Networks, says, “Hard to break hits; so many choices consumers have. Marketing will be key. People will be all over the place trying to capture that one watercooler event.”

In the U.S., broadband households are expected to reach 78 million by 2010. Robina says, “The computer will be the aggregate of holding all of our stuff. It’s the place they are going. We have to find a way to get our brands there.”

More TV

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment. Panel consensus is that all of these new technologies will create new opportunities for the technologies as well […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment. Panel consensus is that all of these new technologies will create new opportunities for the technologies as well […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment. Panel consensus is that all of these new technologies will create new opportunities for the technologies as well […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment. Panel consensus is that all of these new technologies will create new opportunities for the technologies as well […]

  • YouTube logo

    TV News Roundup: YouTube Greenlights Tinder-Themed Comedy 'Swipe Right'

    LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment. Panel consensus is that all of these new technologies will create new opportunities for the technologies as well […]

  • THE GIFTED: L-R: Natalie Alyn Lind,

    Delayed Viewing Ratings: 'Gifted' Scores for Fox, 'Good Doctor' Stands Strong on ABC

    LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment. Panel consensus is that all of these new technologies will create new opportunities for the technologies as well […]

  • The Walking Dead Season 7 Mid

    Microsoft Picks Up Six-Second Ads in AMC's 'Walking Dead'

    LAS VEGAS – The Afterlife Panel explored how the syndication model for primetime TV series has changed. Today’s viewing options, such as VOD, SVOD, broadband, repurposing, and video iPod TV, give audiences access to many methods for viewing their entertainment. Panel consensus is that all of these new technologies will create new opportunities for the technologies as well […]

More From Our Brands

Access exclusive content