ABC spells success

Football farewell, 'Housewives' strong

It didn’t do a whole lot in between, but a strong Monday and Sunday bookended a winning frame for ABC last week in young adults.

In the quiet sesh after Christmas, the finale of “Monday Night Football” on ABC and a “Desperate Housewives” recap spec on Sunday were enough for the Alphabet.

ABC’s 2.8 rating/8 share in adults 18-49 during primetime edged out CBS (2.6/8), with Fox and NBC tying for third (2.3/7), according to Nielsen. It was the reverse in adults 25-54, where the Eye topped ABC (3.5/9 to 3.3/9), while CBS made it 15 weeks in a row in total viewers (10.1 million).

Week’s ratings were the first under Nielsen’s methodology shift to include same-day DVR playback into its national sample (Daily Variety, Dec. 22). All recorded programs watched in their entirety by 3 a.m. the next day are now included in the national averages.

This isn’t expected to shift the ratings pendulum very much just yet, as only 7% of American homes have the capability of time-shifting programs.

A repeat of CBS drama “CSI” was the week’s No. 1 program (5.3/15 in 18-49, 17.65m), followed in 18-49 by the final game in the 36-year history of ABC’s “Monday Night Football” pitting the New England Patriots against the New York Jets (5.2/15, 14.43m).

Game meant little in the playoff races and wasn’t a ratings juggernaut, but it sent the franchise out a winner. Beginning next fall, “Monday Night Football” moves to cabler ESPN.

Also for ABC, a recap of the fall’s episodes of “Desperate Housewives” logged a hearty 4.6/12 in 18-49 on Sunday, providing good sampling for new drama “In Justice” (4.0/10 in 18-49, 10.53m) before it moves to its regular night, Friday.

Also during the week, net’s “Primetime” hit a season high Thursday despite remaining third in its slot (2.6/7 in 18-49, 8.04m), and the primetime hour of “Dick Clark’s New Year’s Rockin’ Eve” was a winner (2.4/8 in 18-49, 7.68m).

For CBS, repeats of drama “Criminal Minds” led both its regular Wednesday slot (3.1/8 in 18-49, 10.39m) and its special Thursday-at-8 time period (3.2/9, 11.45m). Also, Tuesday’s “Kennedy Center Honors” (1.9/5 in 18-49, 10.85m) was up year-to-year.

Net was weak Sunday with its Diane Keaton telepic “Surrender Dorothy” (2.1/5 in 18-49, 8.51m).

NBC had a quiet frame, but two firstrun programs led their timeslots in demos: Tuesday’s “Fear Factor” (3.0/9 in 18-49, 7.37m) and Friday’s “Dateline” (2.2/7, 8.59m).

Fox, similarly low-key with a repeat-heavy sked, avoided a fourth-place finish for the week thanks to Sunday’s NFL overrun and postgame show, which averaged a big 6.5/15 in 18-49 in the night’s opening hour.

ESPN used plenty of pigskin action to roll to an easy primetime victory for the week among the cable nets (2.0 rating in 18-49, 6 million viewers overall). In total viewers, it placed fourth among all networks — behind just CBS, ABC and NBC.

Sunday’s Rams-Cowboys NFL game was the week’s top cable program (3.4/8, 9.06m), while the net’s top college game was Wednesday’s Nebraska-Michigan matchup in the Alamo Bowl (2.3/7, 6.89m).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading