Family drama builds bonds in second outing
ABC’s “Brothers & Sisters” held up well in its second outing on Sunday, helping the net keep pace with NBC’s football for the night’s demo lead.
Family drama, which experienced some turbulence over the summer amid cast and exec producer changes, retained more than 60% of its “Desperate Housewives” lead-in for a second straight week. It capped the night for the Alphabet, which also got help from “Extreme Makeover: Home Edition” and the 17th season opener of “America’s Funniest Home Videos.”
CBS, meanwhile, used a football overrun to challenge for the night’s lead in total viewers and continues to show nice gains on the night, but it was very slow going for CW’s comedy lineup, which preemed to tiny auds.
According to Nielsen prelims, “Desperate Housewives” (projected 8.6 rating/20 share in adults 18-49, 21.5 million viewers overall) was down 10% from its week-earlier season preem but easily led the 9 o’clock hour and will finish as the week’s No. 2 program in adults 18-49 — behind the net’s own “Grey’s Anatomy.”
Following “Housewives,” ABC’s “Brothers & Sisters” (projected 5.3/14 in 18-49, 13.3 million) was also down about 10%, retaining roughly the same 62% of its lead-in as premiere week.
ABC was solid at 7 with the season preem of “America’s Funniest Home Videos” (2.7/8 in 18-49, 9.2 million viewers overall), picking up substantially at 7:30 when football ended on CBS. “Extreme Makeover: Home Edition” (5.7/15 in 18-49, 14.7 million) then won its slot from 8 to 9.
NBC is projected to come in with roughly a 6.6/16 in adults 18-49 and 16.5 million viewers overall for its NFL contest between the Chicago Bears and Seattle Seahawks. Net should challenge ABC for the nightly lead in 18-49 and will win as usual in key male demos.
CBS benefited from roughly a 30-minute NFL overrun, which pushed back the start times for its regular programs in much of the country. “Amazing Race” (roughly 3.8/10 in 18-49, 12.2 million viewers overall) was up a bit week to week, while “Cold Case” (roughly 4.0/10 in 18-49, 14.0 million) was on par with the prior week’s series-best preem.
Prelims for “Without a Trace” were murky due to its late start time, and only 25 minutes or so of its average will be included in the nightly and weekly figures for the Eye.
Fox went with mostly repeats of its comedies, led by “The Simpsons” at 8 (3.6/10 in 18-49, 7.6 million viewers overall) and “Family Guy” at 9 (3.6/8 in 18-49, 7.1 million), according to Nielsen prelims. Laffers now go on hiatus for postseason baseball and will return with new segs on Nov. 5.
Auds didn’t show up in the early 7 o’clock half-hour for CW’s season premiere of “Everybody Hates Chris” (0.9/3 in 18-49, 2.4 million viewers overall), which hit a firstrun low and fared about the same as a repeat in the slot the previous week.
Net also settled for similar results from “All of Us” (0.9/3 in 18-49, 2.3 million), “Girlfriends” (1.2/3 in 18-49, 2.6 million) and the premiere of football-themed “The Game” at 9:30 (1.2/3 in 18-49, 2.6 million).
The returning laffers — all from UPN — previously aired on Monday or Thursday at later time periods, so it may take some time for viewers to locate them.