Longoria will host awards show
ABC is bringing back Latino kudocast “The Alma Awards” (the American Latino Media Arts Awards) this year, hosted by Eva Longoria of “Desperate Housewives.”
She also will co-produce the event.
“I wanted to produce it so I could control what I was wearing,” she quipped at Thursday’s relaunch dinner.
“Eva’s ability to draw attention from the TV audience and her high-level peers will make a difference,” said producer David Chavez.
Show, which has been on a three-year hiatus, honors thesps, helmers and music talent who promote positive portrayals of Hispanics in the media. It’s organized by the National Council of La Raza, a Washington, D.C.-based Hispanic civil rights group/think tank that reps 300 Hispanic nonprofit orgs in the country.
“The NCLR was looking for a better timeslot and to rethink how to better produce and organize the show,” Chavez said of the three-year absence.
The 90-minute kudos special will air in primetime on a Monday. Past Alma Awards on ABC aired Saturdays.
“We want to take the Alma Awards to a whole new level,” said NCLR prexy-CEO Janet Murguia at the dinner that lured Edward James Olmos, Maria Conchita Alonso, Lupe Ontiveros and Esai Morales.
Alonso will be playing Longoria’s mother in upcoming episodes of “Desperate Housewives.” Ontiveros snagged an Emmy nom last year for her perf as Longoria’s mother-in-law.
While the show will be in English, some 30% of the ads will be in Spanish. Sponsors include GM, Ford, Johnson & Johnson and Pepsi.
The Alma Awards will tape May 7 at the Shrine Auditorium and air on June 5. Nominees will be announced in early April.