A&E senior veep Nancy Dubuc, the programming exec behind “Dog the Bounty Hunter” and “Airline,” is about to put her stamp on the rest of A&E Television Networks.
Dubuc has been promoted to senior VP of nonfiction programming and new-media content, a newly created position that expands her reach across all of the AETN channels, including the History Channel and Biography.
Exec will oversee development for all of the cable group’s on-air and digital platforms, working closely with A&E exec veep-general manager Bob DeBitetto and History senior VP of programming Charlie Maday.
AETN prexy-chief exec Abbe Raven said Dubuc will take a big-picture look at programming and its extensions on a variety of platforms.
“We needed a point person who can look at content that works on-air and (on) multiple platforms at the same time,” topper said. “It’s a job that’s become increasingly important as we ramp up programming that can live on all screens.”
Raven, to whom she will directly report, credits Dubuc with helping engineer the ratings turnaround at A&E via a string of younger-skewing reality shows. Dubuc most recently ushered in hits “Inked,” “Intervention,” “Criss Angel Mindfreak” and “Dallas SWAT.”
Raven said she’s counting on Dubuc to infuse her new wards with the same kind of innovative programming that made A&E into a buzzworthy cabler. “Nancy was able to find a voice for A&E that spoke to pop culture and the younger generation,” she said. “We need that kind of energy across all of our divisions as we begin to deploy content across all platforms.”
That doesn’t mean, however, that History Channel will be dipping into “Dog”-style programming. History, Raven said, is in “fabulous shape.”
“All we’re trying to do there is blow out that brand so that we become known as the purveyors of history, whatever the platform.”
Dubuc already has experience with History: She was a director of historical programming at the cabler before joining A&E in 2003 as nonfiction/alternative veep.
On the new-media side, Raven said she’s narrowing down candidates to run the cable group’s digital initiatives. That exec will be responsible for developing new businesses and technologies, while Dubuc will work with AETN’s internal development group to create and provide short- and longform content.
Dubuc will continue to supervise the company’s documentary franchise, A&E IndieFilms.