The Who frontmen Pete Townshend and Roger Daltrey are hoping satellite radio will help them connect to a new generation.
The two surviving members of the Who are launching their own channel on Sirius Satellite Radio to support “Endless Wire,” their first album of new music in 24 years.
“It’s about getting our new music out as well as fringe stuff from our old records,” Townshend told Daily Variety.
Channel will offer something of a travelogue of their current world tour and include nightly broadcasts of concerts from the band’s current tour of the U.S. and Canada, as well as backstage interviews and commentary hosted by musician Rachel Fuller.
Townshend said he and Daltrey are traveling with a full-fledged studio and plan to let fans in on their rehearsals and creative process.
“Endless Wire” will be released on Oct. 31 with 19 songs, but Townsend said 16 more were recorded for the record and could be broadcast on the channel.
Sirius will broadcast old shows from the Who’s archive as well as backstage conversations with the late Keith Moon and John Entwistle.
Townshend said he also expects to bring guests on. Among the conversations he hopes to broadcast are his brainstorming sessions with Daltrey over the past few years.
“Some of the conversations Roger and I have had over the past three years are about building up to having a CD which, to be honest, neither of us had a white hope in hell of being able to pull off,” he said.