EMI Music Sweden ups Torneryd

Exec will lead a new Scandinavian organization

LONDON — EMI Music Sweden managing director, Asa Torneryd, has been promoted to the position of president EMI Music Scandinavia.

Torneryd will lead a new Scandinavian organization that will support the local operations in Denmark, Norway and Sweden focused on A&R, marketing and promotion while establishing a new approach to creative and commercial co-operation in the region, said EMI in a statement.

She has been managing director of EMI Music Sweden since 2002, prior to which she was managing director of Virgin Sweden.

“In establishing EMI Music Scandinavia, we are starting a fresh organization that will continue our commitment to developing local and international talent in the region and move quickly into new business models,” said Jean Francois Cecillon, chairman & CEO of EMI Music continental Europe.

“Asa was my first choice to head this team. [She] is no stranger to leading change having managed the combination of the EMI and Virgin teams in Sweden in 2002.”

Torneyrd said: “Our industry has moved on and relationships are ever changing. Local knowledge supported by regional expertise can only benefit all of our partners in taking new and innovative music and products to our consumers. I am looking forward to getting closer to our artists and teams across the region and sharing with you our vision for the future.”

Meanwhile, Torneyrd has named Stefan Blom as chief operating officer, EMI Music Scandinavia. Blom will join on Jan. 1 from 3 Mobile, where he is Scandinavian head of products and services.

Among other appointments are Per Eirik Johansen, managing director of EMI Music Norway, who becomes head of music, EMI Music Scandinavia, while EMI Music Norway marketing manager Bjorn Rogstad is promoted to that company’s general manager.

Similar appointments will be announced for Denmark and Sweden in the near future.

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