The CW is teaming with McG, Jimmy Iovine and “America’s Next Top Model” producer Ken Mok to launch “The Search for the Next Pussycat Doll.”
Net has ordered eight hourlong episodes of the project, a sort of “Top Model” meets “American Idol” that will award the winner a spot in the red-hot pop group.
Tentatively titled skein is the first big reality project to be produced by the newly formed Warner Horizon Television. Project, which has been in development since spring, is on the fast track to air sometime during the 2006-07 season.
Skein will recruit young women from different backgrounds, putting the finalists through various challenges as they compete to prove their “Doll”-worthiness. Certain performance elements will be broadcast live.
Candidates will live together and be guided by Dolls creator Robin Antin, who’ll serve as exec producer of the series with McG, Mok, Iovine and Steven Antin.
McG told Daily Variety that he’s “always been a fan of burlesque and Bob Fosse,” both of whose influences can be seen in the Dolls. He said the show will try to explore the consequences that come with joining a group such as the Dolls.
“I’m most interested in the personal drama, about the (candidates) leaving their relationships or trust issues with their parents,” McG said. “It’s about all the real-life stuff that lies within.”
The Dolls project is the third TV skein for McG’s Wonderland Sound & Vision, whose TV development is overseen by Peter Johnson. Warner-based shingle also produces “Supernatural” for the CW and “The OC” for Fox.
In the U.S., the Pussycat Dolls have sold 1.8 million copies of their debut disc “PCD,” which has spawned a slew of singles, including “Don’t Cha” and “Buttons.”
Warner Horizon will produce the Dolls show in association with Mok’s 10 by 10 Entertainment, Wonderland Sound & Vision, Interscope A&M Records and Pussycat Dolls LLP.