July 10 concert to play on MTV nets throughout Asia

SINGAPORE — Coldplay will make the only Southeast Asian stop of its 2006 tour on July 10 at the inaugural MTV Centerstage Singapore.

MTV Centerstage is one of the events promised in February, when MTV and the Singapore Tourism Board announced a four-year collaboration worth $33 million.

Staged by Live Nation and MTV Centerstage, the Coldplay Twisted Logic Tour 2006 will be presented by Nokia Nseries and supported by STB.

On-air lead-up to the July 10 concert will see MTV channels throughout Asia offering chances to attend the gig, an online contest and three Coldplay programming specials.

Other Singapore-based events in the MTV-STB alliance include MTV Fashionably Loud Asia, Nickelodeon Kids’ Choice Asia, the inaugural MTV Asia Movie Awards and the MTV Asia Awards, returning in 2007 after a brief sojourn in Bangkok.

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