You will be redirected back to your article in seconds

Wal-Mart wall to wall with unique musicvids

Conglom puts spin on in-store promotion

Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.”

The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the HDTV wall in Wal-Mart electronics departments. Several two- to three-minute sneak previews of each perf will air regularly nationwide in more than 3,000 stores. Premieres will take place on Friday nights.

Wal-Mart Soundcheck is designed to show emerging and superstar musicians and bands performing four to six songs in a studio setting.

“This expands our ability to work with labels and artists,” said Kevin Swint, division merchandising manager for digital media. “It’s a byproduct of (conversations with labels) regarding how we support artists and who resonates with the Wal-Mart customers.

“The emphasis is on national appeal, but it would be exciting to target regional markets later on. It’s something to look into.”

Wal-Mart is working with the labels and production teams to create the content. Whether that content gets a secondary use, such as a DVD release, has not been decided.

Full performances and interviews are available to stream online at Walmart.com at no cost. Audio tracks of the performances can be downloaded for 88¢ each.

More Scene

  • The Crown Series 2 World Premiere

    Claire Foy, Matt Smith Walk Final Carpet as Royals at 'The Crown' Season 2 Premiere in London

    Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.” The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the […]

  • Lupus Research Alliance 'Breaking Through Lupus

    Selena Gomez Chokes Up While Describing 'Life or Death Struggle' With Lupus

    Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.” The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the […]

  • "Roman J. Israel, Esq."

    'Roman J. Israel, Esq.': How Jake Gyllenhaal Helped Prepare Denzel Washington for Title Role

    Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.” The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the […]

  • AMAs Afterparty at Watt's with Niall

    Niall Horan, Chainsmokers, Rae Sremmurd Bring the AMAs After-Party to Beverly Hills

    Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.” The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the […]

  • Tig Notaro Writers Room

    Tig Notaro on Louis C.K. Scandal: Only Positive Is 'Victims Were Not Told They're Lying Anymore'

    Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.” The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the […]

  • HBO Presents-Night of Too Many Stars

    Jon Stewart, Other A-List Comics Skip Over Louis C.K. at 'Night of Too Many Stars'

    Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.” The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the […]

  • Variety Hitmakers Brunch

    Kendrick Lamar, DJ Khaled, Hailee Steinfeld Honored at Inaugural Variety Hitmakers Event

    Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.” The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the […]

More From Our Brands

Access exclusive content