Wal-Mart wall to wall with unique musicvids

Conglom puts spin on in-store promotion

Wal-Mart is ramping up its in-store promotions for recorded music with an exclusive video show titled “Wal-Mart Soundcheck.”

The original music performance series is being launched today with Capitol act Yellowcard and Sony Music’s Switchfoot. Wal-Mart will create 30- to 40-minute in-studio performances and interviews that are unveiled every two or three weeks on the HDTV wall in Wal-Mart electronics departments. Several two- to three-minute sneak previews of each perf will air regularly nationwide in more than 3,000 stores. Premieres will take place on Friday nights.

Wal-Mart Soundcheck is designed to show emerging and superstar musicians and bands performing four to six songs in a studio setting.

“This expands our ability to work with labels and artists,” said Kevin Swint, division merchandising manager for digital media. “It’s a byproduct of (conversations with labels) regarding how we support artists and who resonates with the Wal-Mart customers.

“The emphasis is on national appeal, but it would be exciting to target regional markets later on. It’s something to look into.”

Wal-Mart is working with the labels and production teams to create the content. Whether that content gets a secondary use, such as a DVD release, has not been decided.

Full performances and interviews are available to stream online at Walmart.com at no cost. Audio tracks of the performances can be downloaded for 88¢ each.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0


    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety