Peter Bullard has been promoted to the newly created role of president, Viacom Japan.
Previously exec VP and managing director of Viacom Japan, Bullard will oversee all the local activities of MTV Networks and ancillary businesses catering to the Japanese marketplace.
He reports to Bill Roedy, prexy of MTV Networks Intl.
“Japan will continue to be one of our biggest international growth markets as we fast-track the development of Flux, MTV and Nickelodeon to enhance our connection with Japanese audiences,” Roedy commented.
Flux, whose launch was announced earlier this week, is a video sharing site for broadband Internet users in Japan.
“Peter’s leadership and passion for our brands will fuel our growth in Japan across all of our businesses, including TV, mobile, broadband and consumer products,” Roedy added.