Sony exec goes to the opera

Boonshaft sings praises of new communications post

Sony Pictures Entertainment exec Hope Boonshaft has joined the Los Angeles Opera as chief marketing and communications officer, a newly created position.

Boonshaft, who had been Sony’s exec VP of global public policy since 1995, will oversee the L.A. Opera’s new marketing, public relations and community outreach strategies.

At SPE, Boonshaft oversaw the company’s worldwide government relations, public policy activities, community affairs and corporate philanthropy. She helped develop a community outreach and government affairs program that supported the business strategies of SPE’s film, TV, homevid and digital studio divisions. She also worked closely with corporate communications and the motion picture marketing department on various issue-oriented pics that required special strategic plans.

Before joining SPE, she was senior VP-acting general manager of Edelman Public Relations in Los Angeles.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety

    Loading