Sony BMG ups Teuton exec

Berger responsible for operations in Germany

Edgar Berger has been promoted to CEO of Sony BMG Music Entertainment Germany.

Sony BMG continental Europe prexy Maarten Steinkamp tapped Berger, until now Sony BMG Germany prexy, on Wednesday. Berger takes on responsibility for Sony BMG’s operations in Germany, the most profitable territory for Sony BMG continental Europe.

Sony BMG Germany’s sales and profit have been better than expected, according to Steinkamp, who added, “In this year the strains of the merger will pay off.”

Sony BMG has focused mainly on homegrown talent and showcased family entertainment, and the strategy has paid off for the group.

Berger, a former exec at parent group Bertelsmann, joined Sony BMG Germany last year as president, overseeing domestic repertoire, international, strategic marketing/media and catalog.

Bertelsmann is reportedly weighing a sale of its music holdings, including its 50% stake in Sony BMG, to raise funds to buy back the 25% stake in the group owned by Groupe Bruxelles Lambert, which is eager to float its share.

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