MTV Boombox bows in Asia

On-demand broadband and mobile service extended to Asia

MTV Networks Intl. has launched its first on-demand broadband and mobile service in Asia.

Developed in partnership with Korean multimedia developer Wizmax, MTV Boombox provides users in South Korea with a customizable online environment featuring local and international MTV programming plus a range of downloads and user-generated content.

Service is a model for future rollouts of similar MTV-branded packages throughout Asia.

First phase of the package was introduced in Korea on Tuesday, with full services expected to be ready by the third quarter. Community-oriented features such as video blogs, podcasting, file uploading and personalized home pages will make up a significant portion of the site.

Paid subscribers to the site will have access to full TVC streams and exclusive content not available on free-to-access sections.

“Korea’s advanced technology allows us to deliver our world-renowned content in ways never seen before and sets the tone for our future digital growth throughout the region,” said Nigel Robbins, prexy of MTV Networks Asia Pacific.

Boombox is the sixth MTV-branded broadband network to debut across the world, following last year’s launch of MTV Overdrive in the U.S., Canada, Blighty and Ireland, and MTV Revolution in Latin America.

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