Ulrich Jarkel has been promoted to senior VP strategic marketing and business development for continental Europe at Sony BMG Music Intl.
In the newly created position, London- and Munich-based Jaerkel will report to Maarten Steinkamp, prexy of Sony BMG Music Entertainment, continental Europe.
“For Sony BMG to become a total music entertainment company, which diversifies across its product range and delivery platforms, it is critical that we create such a new unit to drive and respond to the demands of today’s market,” Steinkamp said. “We owe it to our artists to bring their music and creativity to as many consumers and in as many ways as we can.”
Jarkel was Sony BMG Germany’s senior VP of strategic marketing.