Title wave approaching

This week has one major debut, “Click” looks on track to near (or exceed) the best Adam Sandler bows. But the real kick comes after “Click”: In the next two weeks, audiences will get the summer’s highest-profile tentpoles: “Superman Returns” and “Pirates of the Caribbean: Dead Man’s Chest.” Most expect “Superman” to have a strong bow; few doubt the core male aud will show up. But while exhibitors are easily anticipating the film, they’re salivating over Disney’s “Pirates” sequel. Most industryites expect a potentially record-breaking opening. And “Pirates” shows strength with all audience groups. In comparison, families and women are still perceived to be up for grabs with Warner Bros.’ “Superman.” That fact could bode well for Fox’s “The Devil Wears Prada,” which is counter-programming with its June 30 launch.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety

Loading