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Mine tale a rich vein

World Brief

Nine’s purchase of the rights to the story of two trapped miners in a mine collapse in Tasmania paid off with strong ratings, as 2.5 million viewers tuned in to hear their story in “The Great Escape.” It was the web’s highest-rated nonsports program of the year and helped Nine win the night with a 40.3% share.

The tale of miners Todd Russell and Brant Webb, who were trapped in the Beaconsfield mine for 14 days, was a hotly contested property among free-to-air webs, particularly Seven and Ten. Purchase price for rights to their story has been reported at around A$2 million ($1.5 million).

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