—– SPECIAL ADVERTISING SUPPLEMENT —–
Anytime on Demand is lightyears ahead of the competition when it comes to the VOD market in Asia. After five years in operation, Anytime is deployed in Thailand, Taiwan, Australia and Hong Kong and is armed with licenses for 15 nations from Fox, Sony, Warner Bros. and Universal. Anytime executive co-chairman Greg Coote talks about the importance of Intel® Viiv™ technology and how online distribution is the key to battling piracy.
Q: Does the broadband window equate with the DVD window in the Asian territories?
A: It’s behind the DVD window at the moment, but everybody is signaling that this will happen. This is all evolutionary, so it’s a matter of the studios moving at their own pace, with us urging them forward.
Q: What does broadband distribution mean for the studios in the fight against piracy?
A: It’s the antipiracy solution from heaven for them, but they’ve also got to move that window forward. Moving the VOD window into the DVD window as quickly as possible and as simultaneously as possible with the U.S. is the solution to piracy. It’s never going to go away, but this is the way to limit it.
Q: What does the relationship with Intel mean for Anytime?
A: The most important aspect is the technology and marketing support. This giant company has a technological wellspring that we can only aspire to and a marketing budget that we can only dream about. The guys are creating what they call an ecosystem of like-minded people to get out there and make this thing happen and accelerate it.
Q: What’s the expectation for the rollout of Intel® Viiv™ technology in Asia?
A: The impact of Viiv in Asia will be absolutely enormous. Asia doesn’t have the big-box stores that you know so well in the U.S. It’s all the mom-and-pop places, and I know Intel is doing a fantastic job with them. Also, the solution to the smaller environments and smaller living quarters that populate most of the territory is perfect for Viiv.
Q: Which type of business model — download-to-own, rental, subscription services — do you think works best in Asia?
A: I think it’s a combination of all of the above, but I do think some of the things, some of the rights that are gradually filtering to us now — or rapidly, in some cases — like subscription video-ondemand are terribly important. Advertiser support is another aspect. Download-toown, downloadto- go and SVOD is really the backbone of the business plan.
Q: Is there a particular takeaway you want producers, distributors and independents to have at an event like Cannes?
A: Everyone needs to recognize that sooner or later this technology, this window, is going to replace — and in multiples — the DVD cash flow. The takeaway for somebody sitting in Cannes thinking about what rights to acquire is that this should be top of the list. I just know that the visit to the corner video store is going to be a distant memory one day.