Demonic day’s a doozy

Fox’s lucky day turned out to be 6/6/06, as “The Omen” bowed to a boffo $12.6 million — the biggest Tuesday gross ever. Take just barely edged out that of “Meet the Fockers,” which made $4,000 less on its first Tuesday in December 2004. Opening the horror remake on a Tuesday, traditionally one of the slowest moviegoing days of the week, was a risk for Fox. But its marketing campaign, focused on the satanic implications of the date, paid off in a big way.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety