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Could ‘Code’ break the mold?

Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, “Code” is putting Sony in the enviable position of trying to dampen industry expectations that pic could open as high as the 80 millions. An opening at least in the 60s looks more likely.

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