HK Disneyland below forecast

Summer months crucial for visitor numbers

HONG KONG — Bill Ernest, head of Hong Kong Disneyland, said Thursday that visitor numbers for the nine month old theme park have been “slightly below forecast.” But he said that the peak summer season, three new attractions and more aggressive marketing in China could get it back on track.

“I think 5.6 (million) is still our target,” Ernest said in an interview with government radio broadcaster Radio Television Hong Kong. “It’s still what we’re striving for this year. A lot depends on summer.”

Marketing efforts will target emerging cities such as Tianjin, Nanjing, and Jiangsu Province, he said.

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