‘Well’ tough sell on B’way

Prod'n shutters soon

“Well” just never managed to sell. The Broadway production of Lisa Kron’s play shutters May 14 after 10 weeks of dispiriting grosses.

The play — in which Kron, as herself, sets out to create a theatrical look at wellness but gradually loses control of the show due to the intervention of other characters, including her own mother — seemed an unlikely candidate for Broadway, with no star and a hard-to-summarize plot. “Well” also had trouble carving out a place for itself among the fierce competition of an unusually crowded spring season.

The $2 million production became a labor of love for producer Elizabeth I. McCann. Show opened in late March to generally glowing reviews, but the praise didn’t help boost B.O. The weekly gross never topped $150,000; the tally for the week ending May 7 was $122,904.

Play originated at the Public Theater in a well-received run in 2004. On May 14, show will have played 23 previews and 53 perfs on the Rialto.

It closes just two days before it will likely garner attention from the announcement of Tony nominations. Co-star Jayne Houdyshell looks certain to score a nod.

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