The Tie-In

Oprah brings her brand to B'way

Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005.

“We’re viewing this as great icing on the cake,” Sanders said of such branding.

A few months earlier, the tube’s first lady had put $1 million toward the show’s $11 million capitalization. But the big news came in November, when Winfrey featured the “Purple” cast on her show; box office sales immediately jumped $2 million.

“This is really big,” Winfrey opined at the preem. “I don’t deserve any credit for this.”

Come curtain time, even novelist Alice Walker took time to give thanks: “I love you, my sister, for showing up and for showing us what it means to have a lot of power.”

Word of mouth and the Big O’s steady hyping of the show turned its $5 million advance, on the first day of previews, to its current $20 million-plus.

More Legit

  • david mamet

    David Mamet Says He Wrote a Play About Harvey Weinstein

    Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005. “We’re viewing this as great icing on the cake,” Sanders said of such branding. A few months earlier, […]

  • Hello Dolly review Bernadette Peters

    Broadway Review: Bernadette Peters in 'Hello, Dolly!'

    Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005. “We’re viewing this as great icing on the cake,” Sanders said of such branding. A few months earlier, […]

  • Music Theatre International

    Drew Cohen Named Global CEO of Music Theatre International

    Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005. “We’re viewing this as great icing on the cake,” Sanders said of such branding. A few months earlier, […]

  • Male Gallery Capsule Placeholder

    Korean Stage Director Lee Yoon-taek Accused of Rape

    Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005. “We’re viewing this as great icing on the cake,” Sanders said of such branding. A few months earlier, […]

  • Kings review

    Off Broadway Review: 'Kings' With Aya Cash, Gillian Jacobs

    Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005. “We’re viewing this as great icing on the cake,” Sanders said of such branding. A few months earlier, […]

  • Joan Marcus/Photofest

    Original 'Angels in America' Reclaimed the Stage for Ambitious Theater (Column)

    Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005. “We’re viewing this as great icing on the cake,” Sanders said of such branding. A few months earlier, […]

  • Disney Theatrical's Thomas Schumacher Accused of

    Disney Theatrical's Thomas Schumacher Accused of Harassment

    Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005. “We’re viewing this as great icing on the cake,” Sanders said of such branding. A few months earlier, […]

More From Our Brands

Access exclusive content