The Tie-In

Oprah brings her brand to B'way

Producer Scott Sanders had been with the project from the get-go eight years ago, but it was the words “Oprah Winfrey Presents” that stood out above the title when “The Color Purple” finally opened Dec. 1, 2005.

“We’re viewing this as great icing on the cake,” Sanders said of such branding.

A few months earlier, the tube’s first lady had put $1 million toward the show’s $11 million capitalization. But the big news came in November, when Winfrey featured the “Purple” cast on her show; box office sales immediately jumped $2 million.

“This is really big,” Winfrey opined at the preem. “I don’t deserve any credit for this.”

Come curtain time, even novelist Alice Walker took time to give thanks: “I love you, my sister, for showing up and for showing us what it means to have a lot of power.”

Word of mouth and the Big O’s steady hyping of the show turned its $5 million advance, on the first day of previews, to its current $20 million-plus.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading