Three new offerings spread overall biz a bit thinner
This article was updated at 5:41 p.m.
Broadway biz was spread thin last week as three new offerings joined the fray. Most shows on the boards saw a dip in sales, but total receipts were up about half a million dollars to $17.7 mil.
And next week should be no better as grosses fall off every year when the clocks are turned back. Nobody knows why, but legiters expect it and anticipate that the slowdown will continue this week as well.
Among the newbies, “Les Miserables” ($695,688) did strong if not spectacular biz, pulling in about 92% capacity crowds. Whether the show manages to sustain aud interest — after an absence from the Rialto of just three years — remains the question.
With its unorthodox performance sked, the seasonal family offering “Dr. Seuss’ How the Grinch Stole Christmas” ($467,817) started off slowly, playing 10 perfs to houses about 60% full. That number seems likely to rise, though, as kids’ thoughts turn from Halloween to Christmas over the next month or so.
The third newcomer, “The Little Dog Laughed,” brought in $114,507 for six performances, a low number but not a particularly unusual one for a new play on the Rialto at the start of its marketing campaign.
Shows that managed to climb at the B.O. this week include “A Chorus Line” ($838,716), which seems to be settling into the groove of a hit, and “Jersey Boys” ($1,171,006), still hanging onto its hot-ticket status. After two frames of seven perfs each, “Grey Gardens” ($400,570) played its first full eight-perf frame and added around $35,000 to its receipts (a number dampened by a press preview Saturday evening).
Continuing to show vulnerability to the general ups and downs of Rialto biz, “The Producers” ($534,076) saw the biggest dip of the sesh, falling by more than $100,000.
Meanwhile, a cancelled performance at “Mary Poppins” ($801,868) last week due to a set-related technical glitch took less than $15,000 off its weekly tally. And “The Times They Are A-Changin'” ($323,122) dipped about $35,000 — but that’s to be expected during a comp-heavy opening week. It remains to be seen if the largely negative reviews will continue to push sales down.