It’s getting so you can’t swing a cat without hitting a millionaire on the Rialto these days.
Seven shows were members of the millionaires’ club — meaning each cracked more than a mil in grosses for Week 3 (June 12-18). That’s a rare achievement for a nonholiday week of eight performances (as opposed to nine, which last Christmas many shows squeezed into a boffo seven-day holiday sesh).
One production, though, did play a previously skedded nine perfs: Julia Roberts starrer “Three Days of Rain.” Add in the strong sales of premium-priced tickets, and that extra perf during the show’s final week pushed the straight play into a club that often has a tuners-only membership policy. (Production recouped in its fifth week, according to producer David Stone.)
With school getting out and summer tour buses beginning to arrive in Gotham, “The Drowsy Chaperone” cracked $1 million for the first time, and the Tony-anointed musical and play, “Jersey Boys” and “History Boys,” had their best weeks yet. “The Color Purple” boasted its strongest biz ever for an eight-perf week.
In its debut week at the Minskoff, “The Lion King” was right back up in second place behind “Wicked.”
Dips this week mostly were seen by long-runners, including “Beauty and the Beast,” “The Producers” and “Hairspray.”
Overall box office, though, was up nearly $1.4 million to $19,513,792. Look for that tally to drop now that “Three Days of Rain” has shuttered, along with the Roundabout’s hit revival of “The Pajama Game.”
The 23 musicals grossed $15,996,674 for 82.0% of the Broadway total, with attendance of 208,359 at 85.3% capacity.
The eight plays grossed $3,517,118 for 18% of the Broadway total, with attendance of 47,111 at 83.5% capacity.
Average paid admission was $76.77 for musicals, $74.66 for plays and $76.38 for all shows.