Closing notices boost ticket sales
Despite the exit of two hefty earners, “The Pajama Game” and “Three Days of Rain,” Broadway grosses took only a minor tumble during the week ended June 25, dipping by a little less than 5% to total $18,641,032.
“Wicked” continued to lead the pack with a gross of $1,405,687. Six shows topped the $1 million mark, including multiple Tony laureates “Jersey Boys” and “The Drowsy Chaperone,” as well as actress winner “The Color Purple.”
A number of shows that either closed or are due to shutter in the coming week saw a flurry of ticket buyers drawn by final-perf announcements. Lincoln Center Theater’s revival “Awake and Sing!” boosted business by 22%, “Doubt” climbed by 20% and “The Light in the Piazza” increased B.O. by more than 15%, even after being broadcast as part of PBS’ “Live From Lincoln Center.”
Roundabout’s “The Threepenny Opera” failed to score a similar hike in its closing stretch, dropping by 17%.
However, long-runners “Chicago,” “Hairspray” and “Rent” all posted significant weekly increases.
The week’s biggest drop was felt by “Sweeney Todd,” its 31% decline no doubt impacted by the absence of lead Patti LuPone for a scheduled vacation week. (Tony-winning Broadway vet Judy Kaye stepped into the Mrs. Lovett role and will again fill in for two weeks in August.) LuPone and co-star Michael Cerveris have announced they will extend their run in the hit Sondheim revival through Thanksgiving.