Twice Bitten: A little ‘Rayne’ must fall

Numbers don't add up for vidgame adaptation

There’s a mystery surrounding the release of “Bloodrayne,” and it’s not just the presence of Oscar winner Ben Kingsley in the early pace setter for this year’s biggest critical and commercial flop.

Vidgame adaptation will be a bloodbath for helmer Uwe Boll, who raised its $25 million budget and reportedly fed $20 million to its $22 million marketing spend.

But it’s an even bigger embarrassment for young distrib Romar Entertainment, in which thesp Billy Zane and exec James Schramm are partnered.

Not only did “Bloodrayne” gross a miniscule $1.5 million in its bow, it had a number of major mishaps.

Schramm said “Bloodrayne” would play 1,915 locations in its Jan. 6 bow. By the end of the weekend, however, it had played just 985.

Even that number proved questionable, as fewer than 750 theaters were shown playing “Bloodrayne,” according to Rentrak and Nielsen EDI.

It was a significant discrepancy, and reports came in that some theaters got prints of “Bloodrayne” they didn’t play.

Schramm says the “fire alarm,” as he calls the week, resulted from bookings he thought were final that weren’t, as well as a mixup at print manufacturer Technicolor, which has since been resolved.

But Schramm says he’s undeterred, with several more pics on his docket and new execs coming on board to help prevent future screw-ups.

And he admits he’s got one more thing keeping him going: “Thank god the government doesn’t tax for losses.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety