‘Truth’ prevails as eco-friendly film

Pic's promo push thinks green with NativeEnergy

Considering that the Al Gore-toplined docu “An Inconvenient Truth” details the Earth’s declining state of being, it’s only fitting that those associated with the pic try to keep their ozone-depleting ways in check.

Paramount Classics and Participant Prods. have teamed with NativeEnergy on an eco-savvy way to tout the film: They’re offsetting 100% of the carbon dioxide emissions generated by pic-related globetrotting activities such as air travel, car services and hotels.

NativeEnergy calculates a “carbon footprint” based on the promo activities, with Par Classics and Participant splitting the costs associated with the footprint. NativeEnergy will use the proceeds to help build new Native American, Alaskan Native Village and farmer-owned renewable energy projects.

Thus, the doc becomes the first carbon-neutral pic in Tinseltown, Par Classics boasts.

Gore also has helped out by flying commercial on all promo activities, says a Par Classics rep.

No word yet on whether any of this summer’s other big pics, like “X-Men: The Last Stand” will implement the same environmentally friendly plans. Playing a character named Storm, Halle Berry would be a natural.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety