New hire of production head is part of overhaul
The Swedish Film Institute has tapped producer Charlotta Denward head of production support in a management restructuring unveiled Thursday that will see 20 staffers cut.
New CEO Cissi Elwin said that an SFI priority will be to support local production — a goal Denward, who starts Dec. 15, is well qualified to achieve.
She worked as film commissioner at the SFI between 1996 and 2000, handing coin to such pics as Lukas Moodysson’s feature debut “Show Me Love.”
Since 1999 Denward has produced films for Sweden’s Filmlance, including local box office hit “The Guy in the Grave Next Door” and “The New Human Being,” a drama helmed by Klaus Haro, who directed Finnish Oscar entry “Mother of Mine.”
Following restructuring, the SFI aims to play a more active role in the film industry, said Elwin.
Lately, there have been complaints about the quality of Swedish pics, which have been losing audience share at home. One of Elwin’s solutions is to focus production support on fewer productions.
Other measures include more money for pics in development and international co-productions and a new program for first or second-time feature filmmakers.