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Sogepaq pacts with Italo Lady

Romance pic was a B.O. hit in Argentina

In its first major deal of the market, Spanish sales company Sogepaq has licensed all Italian rights on old-age romantic comedy “Elsa & Fred” to quality arthouse distribber Lady Film.

Directed by Argentina’s Marcos Carnevale, the Tesela (Spain)/Shazam (Argentina) romancer was a B.O. hit in Argentina, selling 500,000 tickets, proved a crowdpleaser at Spain’s Valladolid fest in October and took the Audience Award at the Palm Springs fest in January.

“This is the perfect film for Lady Film, which I’m sure will be able to optimize the large charm the film has,” said Sogepaq topper Simon de Santiago.

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