Rising Star opens Russian plexes

Mega Belaya Dacha set to be largest plex in territory

MOSCOW — The leading international player in Russia’s exhibition market Rising Star Media has confirmed the opening of two more multiplex sites in the territory.

Both are in partnership with Scandinavian developer Ikea Mega, working through its local offshoot, with which the exhib already runs two Moscow plexes under its KinoStar brand.

The Mega Belaya Dacha theater is set to be Russia’s largest multiplex venue, with 16 screens and 4,200 seats. Mega Dybenko in St. Petersburg will have 10 screens and 2,575 seats.

Both sites are set to open in November 2007.

In addition, Rising Star will open another venture, the Russian KinoStar City entertainment complex in Raduga, St. Petersburg in spring 2007.

“As we continue to implement our long-term plan of measured and careful expansion, we will also strive to ensure that our patrons always enjoy a world class moviegoing experience,” says Paul Heth, prexy and director general of Rising Star Media. “We will also maintain our focus on offering locally produced films since a big part of our success can be attributed to the re-emergence of the Russian domestic film sector.”

Rising Star Media is a joint venture between Heth’s Soquel Ventures and National Amusements. “We are very pleased to continue our long standing and close relationship with Ikea Mega,” stated Shari Redstone, president of National Amusements and chairman and CEO of Rising Star Media. “We are looking forward to working with Ikea Mega on these and other projects.”

As well as the exhib outfit, National Amusements and Heth — along with local Fox prexy Michael Schlicht — are also partners in Monumental Pictures, together with Sony Pictures Entertainment, a production outfit focusing on Russian-lingo films for the local market. Its first pics are set to go into local distribution early 1997.

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