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Reveille wakes up to Rierson as exec veep

EVP's duties include overseeing in-house prod'n ops

Reveille topper Ben Silverman has tapped Lee Rierson to oversee the shingle’s in-house production operations, as well as its business and legal affairs.

As Reveille’s exec VP, Rierson will handle much of the day-to-day oversight at the company, which enters fall with the hit NBC comedy “The Office” and critically acclaimed new ABC entry “Ugly Betty” among its offerings.

He’ll report to founder/CEO Silverman.

Rierson joins Reveille from ABC, where he served as vice president of business affairs. The hiring comes as Reveille continues to expand its operations, which now includes a 25-member staff.

“I wanted an ability to grow further, and was finding myself being forced into management and strategy all around the business,” Silverman said. “I needed someone to do that so I could continue to run around the world. Lee is someone I trust implicity, and I’m comfortable with him representing the company and me personally in the room.”

The two execs first met when Silverman was a William Morris agent repping U.K.-based “Who Wants to Be a Millionaire” producers Celador, and Rierson was the Alphabet lawyer handling the legal work when the net acquired domestic rights to the gamer.

“We all grew up together in the same generation,” Silverman said. “I wanted someone who’d been at a big company with a strategic point of view, managing a lot of big deals and defining a lot of markets.”

Silverman said he was also looking for an exec who could “build out templates for our online business, templates on how we work with advertiser and product integration partners” and create other deals for the company.

“It was a move to an entreprenurial business,” Rierson said of the switch to Reveille. “We can make our decisions in our offices here. We can decide whether a business proposition is a good one or a bad one immediately.”

Rierson worked through two tours of duty at ABC; in between, he practiced entertainment law at Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman.

Reveille’s credits also include FX’s nonfiction skein “30 Days,” USA’s talent competish “Nashville Star,” Bravo’s “Blow Out” and NBC’s “The Biggest Loser.” Company also distributes programming worldwide through its Reveille Intl. arm.

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