Rainbow springs for Spirits

Co. has exclusive b'cast rights through 2009

For the first time, all three of Rainbow Media’s national networks, AMC, IFC and WE: Women’s Entertainment, will work together to offer viewers pre- and post-ceremony coverage of Film Independent’s 2006 Independent Spirit Awards.

Rainbow Media landed exclusive broadcast rights to air the annual awards ceremony through 2009, with IFC renewing its commitment to the kudofest. Awards will air live, uncut and without commercial interruption from Santa Monica on March 4.

Deal also adds AMC as an additional broadcast partner, providing the awards show with its biggest basic cable platform for its tape-delayed re-broadcast.

Additionally, WE will provide live red-carpet coverage before the ceremony.

L’Oreal Paris has signed on as a sponsor for the multicast and will be featured across the three networks.

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