Rabbit back in its hutch

Michaels returns long-lost Disney creation

Oswald the Lucky Rabbit has moved back into the Mouse House.

Move brings him home from Universal, where he’d resided since 1928 following contractual disagreements between Walt Disney and distributor Charles Mintz, and comes out of a larger negotiation to bring sportscaster Al Michaels from Disney-owned ESPN to NBC.

Disney had wanted “the fun and mischevious Oswald,” as he’s called by prexy-CEO Bob Iger, back for years because he’s a big piece of Disney history. Oswald was the second character to come from Walt Disney’s creative mind in 1927 following his first creation, Alice and her “The Alice Comedies.” Oswald’s painful departure spurred Walt to create a little mouse named Mickey.

Furthermore, the rabbit — who appeared in 26 cartoons produced by Disney — was the first Disney character to generate merchandise, in the form of a candy bar, a stencil set and a pinback button.

So, what does the Mouse House have in store for Oswald now?

A studio rep declined to comment on specifics but said there are “a number of opportunities” in the works.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading