Pusan flexes its ‘total market’ muscles

new mart will put on over 200 industry screenings

In a major turnaround, the Pusan fest’s new market has ditched plans to use the cavernous Bexco convention center. Instead, the new mart (Oct. 15-18) will take over most of the Grand Hotel in Haeundae Beach.

Organizers say that buyers and sellers balked at the proposed venue as it was too far from screening rooms and traffic congestion too severe.

The festival (Oct. 12-20), however, says that other elements of its “total market” strategy remain on course.

Pusan’s new Asian Film Market will span financing, production, location scouting, post-production and sales and represents an annual $3 million investment by the festival. The mart will put on over 200 industry screenings.

With the growing trend toward intra-Asian and international co-production involving Asian outfits, mart will expand its prestigious PPP project finance to run an extra day. Volume of projects presented will climb from 25 to 40 including some from non-Asian film-makers.

The Busan International Film Commission & Industry Showcase (BIFCOM) locations expo is also extended to four days.

Fest said that to expand the commercial side of the event  from a  row of booths along a single hotel corridor into a fully-fledged regional event booths will be offered at very competitive tariffs and that many leading distributors will be offered hotel and travel subsidies.

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