Promo fever

Cruise, fans take train trip for 'MI3' publicity

In the crowded Japanese market, distribs have come up with some inventive — and odd — gimmicks to entice auds.

To publicize the July 8 bow of “MI3” in Japan, UIP will whisk 150 fans from Tokyo to Osaka via bullet train, with star Tom Cruise on board. Cruise will schmooze and have his picture taken with every fan, who will then attend an “MI3” screening and spend the night in a hotel at UIP’s expense. Tab for the stunt: nearly $270,000.

On the low-cost end of the promo spectrum, there’s “Zura Deka” (Wig Detective), a comedy distribbed by Tornado Film.

Balding comic Fuyuki Moto, who plays the title PI, tossed his character’s hairpiece — and several others like it — to a crowd of reporters at a May 19 press conference. He said anyone who wears their own rug to a screening — and removes it at the ticket window — will get in free.

The pic opens in September.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading