Farrar named director national publicity

New Line has tapped Ekta Farrar director of national publicity.

Farrar joins the mini-major from Block-Korenbrot Public Relations, where she served as a senior publicist and worked on campaigns for “Vera Drake,” “The Fog of War,” “Kung Fu Hustle” and “Thumbsucker.”

Farrar previously worked for New Line as a national publicity assistant.

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