Has Hollywood finally reached the plugola pinnacle?
At first, product placements in films were subtle, like the Reese’s Pieces in “E.T.,” then they became central to the plot, such as Tom Hanks‘ work for Federal Express in “Cast Away.”
Now the intersection of Hollywood Blvd. and Wall Street is complete: Product placement has worked its way right into movie titles.
Last week, Universal optioned “How Starbucks Saved My Life” with Hanks attached to star.
That same studio earlier changed the title of its upcoming “Flight 93” to “United 93,” while Fox this summer will be releasing “The Devil Wears Prada.”
If the trend continues, M. Night Shyamalan could enhance his “Lady in the Water” by adding the word Sparklett’s. Mel Gibson‘s cryptic moniker “Apocalypto” could become “A Pack of Mentos.”
And how about “Slim-Fast & the Furious: Tokyo Drift”?