Sequel using original's negative reviews in PR info

Having spent so much time realigning its production and marketing teams, the new-look Paramount is understandably nervous about negative reviews.

But the studio is actually embracing the bad press generated by one of the past regime’s pics.

Johnny Knoxville and his “Jackass” crew are back Sept. 22 with a sequel, titled “Number Two.” And this time around, Par and MTV Films are proudly spotlighting some critical slams of the original.

PR info sent to the media proudly recalls the following review bits:

“A sad commentary on our degenerating culture,” said Christian Spotlight on the Movies.

“Ebert and Roeper at the Movies” deemed the pic “a disgusting, repulsive, grotesque spectacle.”

Despite such critical drubbing and limited promotion outside of MTV, the 2002 pic became a sleeper hit , grossing $64 million domestically off a $5 million budget.

Those robust returns may have led the studio to embrace its inner “Jackass” this time around.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0