Exec will develop promotional campaigns
Paramount Pictures Intl. has tapped Lucy Thomas VP of promotions.Based at Par’s new London headquarters, she will be responsible for developing and implementing promotional campaigns for all international territories. Thomas previously worked for the Volkswagen/Universal Partnership and headed international promotions for U’s homevid arm. PPI prexy Andrew Cripps said, “Lucy brings a wealth of experience from both the agency side and the distribution side of the business.” Par will launch its new international theatrical division in January, following the restructuring of United Intl. Pictures, its joint venture with Universal.