Exhib chain Landmark Theaters has opened a Gotham office, tapping Lisa Bunnell as East Coast film buyer and Melissa Raddatz director of publicity.
Reporting to Landmark veep and head film buyer Ted Mundorff, Bunnell will be responsible for booking all East Coast screens and sites. Mundorff’s team also includes execs Mike McClellan, Mabel Tam, Ruth Hayler and Mark Valen.
Devoted to indie film, Landmark operates 60 theaters in 22 markets.
Bunnell most recently was a senior film buyer at Loews Cineplex Entertainment. There she inaugurated the chain’s Reel Moms program and was on the teams behind the rollout of the Shooting Gallery and Sundance screening series.
“Landmark is experiencing significant revenue growth in its core business, specialized film exhibition,” CEO Bill Banowsky said. “Additionally, plans are under way to open a number of new theaters in key locations over the next few years.”
Raddatz will report to Banowsky and marketing VP Ray Price. She will oversee all marketing and publicity campaigns implemented by Landmark’s regional marketing managers. She also will lead national publicity campaigns for pics that screen via parent 2929 Entertainment’s Truly Indie program, an initiative that gives filmmakers access to marketing and sales tools without a traditional distributor.
Raddatz most recently worked at Gotham firm Donna Daniels Public Relations on publicity campaigns for films including “Enron: The Smartest Guys in the Room,” “Why We Fight,” “Our Brand Is Crisis” and “Woman, Thou Art Loosed.”
Before joining Daniels’ operation, Raddatz managed field publicity and promo campaigns at Allied Advertising for such clients as Miramax, Fox Searchlight and ThinkFilm.