You will be redirected back to your article in seconds

Mouse plays nice with East Media Holdings

Disney strikes licensing deal over toys, goods

CANNES — Walt Disney Co has struck a licensing deal with East Media Holdings Int’l to sell toys, apparel and other consumer goods in Indochina.

Deal sets EMHI as the Mouse’s official and exclusive partner in Vietnam, Cambodia and Laos. Company, which was founded four years ago by Allen Wu and Able Kwan and is registered in the U.S., is expected to establish and manage series of sub-licenses ranging from publishing to food, beverages, apparel, school- and party-goods.

Rapidly-modernizing Vietnam is a key target for Disney expansion and EMHI follows deal in April between Buena Vista International and MegaStar Joint Venture Company Limited (“MegaStar”) to release Disney and Touchstone movies in country’s new hardtop circuit.

Disney Channel and Playhouse Disney have aired since 2005. In January the company also launched Jetix, a new high energy action/adventure kids’ brand.

EMHI agreement was signed by Doug Miller, executive vice president and managing director, Walt Disney International, Asia Pacific and Ken Chaplin, vice president, Disney Consumer Products, TWDC, Asia Pacific, Emerging Markets, Retail Sales and Marketing and Wu, EMHI’s CEO.

More Film

  • Berlinale -- 2018 --Luiz Bolognesi Talks

    Berlin: Luiz Bolognesi Talks ‘Ex-Shaman’

    CANNES — Walt Disney Co has struck a licensing deal with East Media Holdings Int’l to sell toys, apparel and other consumer goods in Indochina. Deal sets EMHI as the Mouse’s official and exclusive partner in Vietnam, Cambodia and Laos. Company, which was founded four years ago by Allen Wu and Able Kwan and is […]

  • Film Republic Notches Deals for “The

    Berlin: Film Republic Notches Deals for “The Line,” and “M/M” (EXCLUSIVE)

    CANNES — Walt Disney Co has struck a licensing deal with East Media Holdings Int’l to sell toys, apparel and other consumer goods in Indochina. Deal sets EMHI as the Mouse’s official and exclusive partner in Vietnam, Cambodia and Laos. Company, which was founded four years ago by Allen Wu and Able Kwan and is […]

  • American Honey Kansas City

    Pulse Quickens Content Plans as Lars Knudsen Comes on Board (EXCLUSIVE)

    CANNES — Walt Disney Co has struck a licensing deal with East Media Holdings Int’l to sell toys, apparel and other consumer goods in Indochina. Deal sets EMHI as the Mouse’s official and exclusive partner in Vietnam, Cambodia and Laos. Company, which was founded four years ago by Allen Wu and Able Kwan and is […]

  • Kai Greene: Bodybuilder Stars in China-US

    Berlin: Kai Greene Stars in 'Crazy Fist' for All Rights Entertainment (EXCLUSIVE)

    CANNES — Walt Disney Co has struck a licensing deal with East Media Holdings Int’l to sell toys, apparel and other consumer goods in Indochina. Deal sets EMHI as the Mouse’s official and exclusive partner in Vietnam, Cambodia and Laos. Company, which was founded four years ago by Allen Wu and Able Kwan and is […]

  • Hong Kong Director and Animator Raman

    'Monster Hunt 2' Showcases China's Improvements - and Ambitions - in Animation

    CANNES — Walt Disney Co has struck a licensing deal with East Media Holdings Int’l to sell toys, apparel and other consumer goods in Indochina. Deal sets EMHI as the Mouse’s official and exclusive partner in Vietnam, Cambodia and Laos. Company, which was founded four years ago by Allen Wu and Able Kwan and is […]

More From Our Brands

Access exclusive content