Additions part of a six-theater deal
Exhibitor National Amusements will open Imax screens in Ann Arbor, Mich., and in the U.K., the loop’s first Imax venue in Blighty.
The move is part of a six-theater deal between Dedham, Mass-based National Amusements and Toronto-based Imax inked in mid-2004. The two locations are National Amusements’ fifth and sixth screens under the deal.
The agreement also offers an option for National Amusements to buy as many as a dozen more Imax MPX systems, predominantly in the U.K.
Imax’s MPX system was designed to allow exhibitors to get into the Imax business cost-effectively by retrofitting 35mm theaters.
Imax brass called its relationship with National Amusements, North America’s sixth-largest exhibitor, “a key component of our commercial growth strategy.”
The Ann Arbor theater is skedded to open with the May release of “Poseidon,” one of four Hollywood tentpoles slated for the giant screen this year.
The U.K. location, the specifics of which are yet to be announced, will open in 2007.