Maiden flight less than ‘Super’ in Spain

Lack of buzz weighs down Man of Steel

MADRID — Bowing Wednesday, “Superman Returns” flew in Spain, but not as high as exhibitors hoped.

First five day B.O. came in at Euros3.74 million ($4.7 million) off 545 copies, with 14 still to count, per provisional Nielsen EDI figures Monday.

Pic opened well Wednesday and held Thurday. But “Superman Returns” weakened when the weekend set it. Friday-Sunday B.O. gross was some $3.3 million.

“Young Spaniards like superheroes, and Superman is a well-known character in Spain. So we’d expected some $7,500 per print over the weekend, making for $3.8 million-$4.4 million, but ‘Superman’s’ wings looked a bit clipped,” said one exhibber.

Booker attributed the Man of Steel’s slight softness to the lack of longterm buzz on the pic.

Weekend weather in Spain was also scorchingly hot, pushing many Spaniards down to the beach or out of the cities.

Over its second weekend, “Cars” kept its pedal to the metal, chalking up a healthy weekend $2.1 million off 530, only 33% down on its first weekend.

Cume stood at $7.7 million.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading