Lack of buzz weighs down Man of Steel
MADRID — Bowing Wednesday, “Superman Returns” flew in Spain, but not as high as exhibitors hoped.
First five day B.O. came in at Euros3.74 million ($4.7 million) off 545 copies, with 14 still to count, per provisional Nielsen EDI figures Monday.
Pic opened well Wednesday and held Thurday. But “Superman Returns” weakened when the weekend set it. Friday-Sunday B.O. gross was some $3.3 million.
“Young Spaniards like superheroes, and Superman is a well-known character in Spain. So we’d expected some $7,500 per print over the weekend, making for $3.8 million-$4.4 million, but ‘Superman’s’ wings looked a bit clipped,” said one exhibber.
Booker attributed the Man of Steel’s slight softness to the lack of longterm buzz on the pic.
Weekend weather in Spain was also scorchingly hot, pushing many Spaniards down to the beach or out of the cities.
Over its second weekend, “Cars” kept its pedal to the metal, chalking up a healthy weekend $2.1 million off 530, only 33% down on its first weekend.
Cume stood at $7.7 million.