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Lovefilm goes to Ground

New U.K. managing director will lead rapid expansion

LONDON — Andrew Ground has been appointed as U.K. managing director of Lovefilm, Europe’s leading online DVD rental and movie download service.

Ground, whose background is in marketing, was previously managing director of the home repair service Homeserve.

Lovefilm operates in the U.K., Sweden, Norway, Denmark and Germany. Its U.K. operation accounts for over 20% of the DVD rental market, with over 350,000 members. Ground is tasked with expanding that figure to over one million, and to increase strategic partnerships with other big brands and companies.

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